How to Use Chat GPT To Your Advantage

When Chat GPT was first introduced, I will admit that my first thought was… ‘have we started the process to create the Matrix IRL’?


But then I started using it and found it’s a tool much akin to Notion or Asana or Grammarly than it is to world domination.


So here are three simple ways I use AI in my marketing agency:

  1. Brainstorming
    This is probably what I use Chat GPT for the most. It’s great at generating batch content ideas that I then sift through. It always gets me out of a writing funk.

    For example, I have used AI to brainstorm different types of blog posts for Maple Shade Farm, a client of mine that is a gorgeous wedding venue based in the Catskills. It was an easy and simple way to generate ideas.

  2. Targeted Research Questions

    When I am writing reports, I use the AI platform to help answer targeted research questions. It’s a system that works best with really specific prompts so the more information you can feed it, the better.

    For example, I have used AI to answer very specific questions about ancient Greek life (I am currently writing a book set in this time period called The Daughter of Hades). It’s incredibly helpful and has saved me lots of time!

  3. Templates

    For applications or cover letters I use Chat GPT. I take the template it spits out and tweak it to make it sound more human. It’s really, really good at this so if you are struggling to apply to someplace because of any technical writing, please give ChatGPT a try!

    For example, I have used AI to apply to jobs! I simply copy and paste the job description into the prompt and ask it to craft a cover letter based on the description. I then go in and tweak what it spits out. It cuts down on time in creating and ensures that the job application is submitted!

My main note with using AI is this: always, always check your work. It’s not a perfect system at this time and if AI doesn’t know something it tends to just make it up.

Happy creating!


Sophia Randazzo is the CEO of Bumblebee Marketing Agency which loves to help small businesses thrive. Be sure to like, subscribe, and reach out to us if you need marketing assistance.

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