Storytelling Is Everything
When folks start marketing their small business, they often make a crucial mistake:
They don’t know how to tell their story.
I’ve had clients who think their narrative isn’t special “enough” and fail to tell a compelling narrative, while other clients have been certain that telling their story brings little to no value.
Couple this with the fact that many people think brands are established simply through colors, fonts, and logos and you can see how businesses, especially small businesses, are missing out on a crucial opportunity to connect with customers.
While great creative branding can establish an image, a great story can establish connection and loyalty.
Here’s the thing: every single business is different, and every single business has a distinct story. Lean into what makes your business exceptional. Tell your story. This will drive traffic and customers because your customers will connect with you. The deeper the emotional connection to your brand, the more loyalty you will generate.
Here are some questions to help you successfully tell your compelling story:
Why did you start your business? (Were you hoping to make an impact on your community? Were you solving a problem?)
Whom do you strive to serve? (What do you offer to the world?)
What inspires and motivates you? (Is it your family, your friends, the place you live?)
As an example of how to put this into practice, here’s our story:
Bumblebee Marketing Agency was created out of a desire to live life creatively and independently. We believe in small businesses and the contributions they make to our lives and communities every day and we strive to help them find their audience and tell their unique stories. Whether we work with you to create meaningful content; a compelling social media presence; a clear and adaptable website; or an engaging and fun event, we are inspired every day by the businesses we work with.
What’s your story? Comment it below!
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